Social networking is the latest buzzword in the retail industry, here in MphasiS we have developed a platform which can help retailers to
Collaborate with Global & Remote workforce across the merchandising, supply chain, store operations, and head office workforce.
Break organizational Silos – Store Operations, Supply Chain, Merchandising organizations have their unique communication requirements.
Combat ineffective Knowledge Management – The new age retailer needs to continually keep on introducing new concepts, training to the personnel for enhancing customer satisfaction. New product launches, new promotions with quick turnaround. Addressing immediate feedback to the customers with multiple communication channels. Publish standards, guidelines, best practices, training, templates, research, news, and community features like blogs and forums.
Help changing organizational size, M&A – Consolidation of the organization with M&A with different systems and cultures.
Respond to increased velocity and acceleration of business - Retailers need ability to respond to compete in near real time at promotions, products, services offered by competitors.
Grapple with increased turnover and attrition - Attrition at the stores and supply chain processes coupled with seasonal demands has always been a challenge for retailers. This platform can be used to reduce the cost of communication.
Connect with generational employees - The “net” generation has arrived and retailers with varied demographics are no longer immune to the way the new generation has adapted to the mobile devices and communication ways. The MphasiS social platform helps the retailer to adapt to this new communication paradigm.
This platform is based on open source technologies and brings the best of the Web 2.0 world to the enterprise. Currently working with a leading US retailer on implementing this at the enterprise level. This space is new and evolving so expect some unique challenges going forward. Lets see how it goes :)
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